AI Insights · Timothy · July 2022
Top 5 Social Apps on Android in Bulgaria for Q2 2022
In the second quarter of 2022, TikTok, Instagram, Facebook, Facebook Lite, and Likee demonstrated varied performance trends in Bulgaria. Here's a closer look at their weekly downloads, revenue, and active user metrics.
During the second quarter of 2022, the top social apps on the Android platform in Bulgaria showed diverse performance trends. This data, sourced from Sensor Tower, provides insights into weekly downloads, revenue, and active users for TikTok, Instagram, Facebook, Facebook Lite, and Likee - Short Video Community.
TikTok from TikTok Pte. Ltd. experienced fluctuations in weekly revenue, peaking at approximately $29.4K in late March, with a low of around $18.9K at the end of May. Weekly downloads saw a peak of 16.8K in early May, declining to around 8.3K by mid-June. Active users increased from 835K at the start of the quarter to 871K by the end of June.
Instagram maintained steady weekly downloads, with a notable peak of 10.8K in late May. Active users remained relatively stable, fluctuating around 950K throughout the quarter, with a high of 964K in late June.
Facebook from Meta Platforms, Inc. saw a steady weekly download rate, peaking at 10.3K in mid-April. Revenue showed a declining trend, starting at $799 and dropping to $316 by the end of June. Active users remained robust, hovering around 2.7M throughout the quarter.
Facebook Lite also from Meta Platforms, Inc. had consistent weekly downloads, ranging between 4.6K and 7.6K. Active users saw minor fluctuations, with a peak of 171K in mid-April, ending the quarter at approximately 147K.
Likee - Short Video Community from Likeme Pte. Ltd. had steady weekly downloads, ranging from 2K to 3.4K. Revenue saw minor spikes, peaking at $12 in early May. Active users remained relatively stable, with slight increases, ending the quarter at around 59K.
For more detailed insights and comprehensive data on app performance, visit Sensor Tower.
